MAPPING THE UNKNOWN


FAITH
ENO
I’m Faith Eno (also known as Fae) — a research strategist turning hidden patterns into insights that strengthen systems and guide better decisions.
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SEMRUSH
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I work at the intersection of systems, behavior, and design; translating complexity into clarity.
I’ve worked across UX research, service design, and digital strategy, often stepping into messy or ambiguous spaces to uncover what works, what’s missing, and what could be improved. I’m motivated by making things more understandable and usable, not just for efficiency, but for equity and clarity. My work is driven by a simple question: how can we make systems work better for the people inside them?
UX Researcher
Semrush | Nov 2021 – Feb 2025
Partnered with 7+ cross-functional teams at a leading digital marketing SaaS platform to research onboarding, retention that improved adoption and alignment.
UX Researcher
Semrush | Nov 2021 – Feb 2025
Partnered with 7+ cross-functional teams at a leading digital marketing SaaS platform to research onboarding, retention that improved adoption and alignment.
UX Researcher
Semrush | Nov 2021 – Feb 2025
Partnered with 7+ cross-functional teams at a leading digital marketing SaaS platform to research onboarding, retention that improved adoption and alignment.
UX Researcher (Contract)
Caper | Jun 2021 to Feb 2022
Conducted field-based research in suburban U.S. retailers on smart shopping cart technology, uncovering adoption barriers and usability issues to guide product improvements.
UX Researcher (Contract)
Caper | Jun 2021 to Feb 2022
Conducted field-based research in suburban U.S. retailers on smart shopping cart technology, uncovering adoption barriers and usability issues to guide product improvements.
UX Researcher (Contract)
Caper | Jun 2021 to Feb 2022
Conducted field-based research in suburban U.S. retailers on smart shopping cart technology, uncovering adoption barriers and usability issues to guide product improvements.
UX Researcher (Contract)
Ahimsa | Aug 2022 – Dec 2022
Led discovery research with new and expecting mothers on sustainable stainless-steel baby tableware, generating insights that informed product and packaging strategy.
UX Researcher (Contract)
Ahimsa | Aug 2022 – Dec 2022
Led discovery research with new and expecting mothers on sustainable stainless-steel baby tableware, generating insights that informed product and packaging strategy.
UX Researcher (Contract)
Ahimsa | Aug 2022 – Dec 2022
Led discovery research with new and expecting mothers on sustainable stainless-steel baby tableware, generating insights that informed product and packaging strategy.
Graphic Designer
National Angels | May 2020 - Sep 2021
Designed digital assets and audited chapter websites for a nonprofit, improving accessibility and engagement across community outreach materials.
Graphic Designer
National Angels | May 2020 - Sep 2021
Designed digital assets and audited chapter websites for a nonprofit, improving accessibility and engagement across community outreach materials.
Graphic Designer
National Angels | May 2020 - Sep 2021
Designed digital assets and audited chapter websites for a nonprofit, improving accessibility and engagement across community outreach materials.
Enterprise & Internal UX
Studying workflows, decision-making, and cross-tool friction
Enterprise & Internal UX
Studying workflows, decision-making, and cross-tool friction
Enterprise & Internal UX
Studying workflows, decision-making, and cross-tool friction
Information Architecture
Testing structure, labeling, and content comprehension
Information Architecture
Testing structure, labeling, and content comprehension
Information Architecture
Testing structure, labeling, and content comprehension
Voice of the Customer
Translating user signals into strategic product opportunities
Voice of the Customer
Translating user signals into strategic product opportunities
Voice of the Customer
Translating user signals into strategic product opportunities
Systems & Service Design
Mapping touchpoints, aligning teams, and revealing gaps
Systems & Service Design
Mapping touchpoints, aligning teams, and revealing gaps
Systems & Service Design
Mapping touchpoints, aligning teams, and revealing gaps
Onboarding & Adoption
Uncovering drivers and friction to reduce churn.
Onboarding & Adoption
Uncovering drivers and friction to reduce churn.
Onboarding & Adoption
Uncovering drivers and friction to reduce churn.
Adoption Barriers
Revealing what prevents people from sticking with products
Adoption Barriers
Revealing what prevents people from sticking with products
Adoption Barriers
Revealing what prevents people from sticking with products
Bachelors in Interdisiciplinary Studies (Digital Anthropology)
University of Texas at Dallas (UTD) | Graduated: 2021
Specialized in user research, interaction design, user interface, digital and graphic design.
Bachelors in Interdisiciplinary Studies (Digital Anthropology)
University of Texas at Dallas (UTD) | Graduated: 2021
Specialized in user research, interaction design, user interface, digital and graphic design.
Bachelors in Interdisiciplinary Studies (Digital Anthropology)
University of Texas at Dallas (UTD) | Graduated: 2021
Specialized in user research, interaction design, user interface, digital and graphic design.
Certificate in User Experience Research
Curisoty Tank | Completed: Dec 2022
Gained a solid foundation in software development overall. Focused on building mobile applications.
Certificate in User Experience Research
Curisoty Tank | Completed: Dec 2022
Gained a solid foundation in software development overall. Focused on building mobile applications.
Certificate in User Experience Research
Curisoty Tank | Completed: Dec 2022
Gained a solid foundation in software development overall. Focused on building mobile applications.
Looking to start a project or you need consultation? Feel free to contact me.