MAPPING THE UNKNOWN

Fae
Fae

FAITH

ENO

I’m Faith Eno (also known as Fae) — a research strategist turning hidden patterns into insights that strengthen systems and guide better decisions.

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AHIMSA

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SEMRUSH

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SEMRUSH

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I work at the intersection of systems, behavior, and design; translating complexity into clarity.

I’ve worked across UX research, service design, and digital strategy, often stepping into messy or ambiguous spaces to uncover what works, what’s missing, and what could be improved. I’m motivated by making things more understandable and usable, not just for efficiency, but for equity and clarity. My work is driven by a simple question: how can we make systems work better for the people inside them?

UX Researcher

Semrush | Nov 2021 – Feb 2025

Partnered with 7+ cross-functional teams at a leading digital marketing SaaS platform to research onboarding, retention that improved adoption and alignment.

UX Researcher

Semrush | Nov 2021 – Feb 2025

Partnered with 7+ cross-functional teams at a leading digital marketing SaaS platform to research onboarding, retention that improved adoption and alignment.

UX Researcher

Semrush | Nov 2021 – Feb 2025

Partnered with 7+ cross-functional teams at a leading digital marketing SaaS platform to research onboarding, retention that improved adoption and alignment.

UX Researcher (Contract)

Caper | Jun 2021 to Feb 2022

Conducted field-based research in suburban U.S. retailers on smart shopping cart technology, uncovering adoption barriers and usability issues to guide product improvements.

UX Researcher (Contract)

Caper | Jun 2021 to Feb 2022

Conducted field-based research in suburban U.S. retailers on smart shopping cart technology, uncovering adoption barriers and usability issues to guide product improvements.

UX Researcher (Contract)

Caper | Jun 2021 to Feb 2022

Conducted field-based research in suburban U.S. retailers on smart shopping cart technology, uncovering adoption barriers and usability issues to guide product improvements.

UX Researcher (Contract)

Ahimsa | Aug 2022 – Dec 2022

Led discovery research with new and expecting mothers on sustainable stainless-steel baby tableware, generating insights that informed product and packaging strategy.

UX Researcher (Contract)

Ahimsa | Aug 2022 – Dec 2022

Led discovery research with new and expecting mothers on sustainable stainless-steel baby tableware, generating insights that informed product and packaging strategy.

UX Researcher (Contract)

Ahimsa | Aug 2022 – Dec 2022

Led discovery research with new and expecting mothers on sustainable stainless-steel baby tableware, generating insights that informed product and packaging strategy.

Graphic Designer

National Angels | May 2020 - Sep 2021

Designed digital assets and audited chapter websites for a nonprofit, improving accessibility and engagement across community outreach materials.

Graphic Designer

National Angels | May 2020 - Sep 2021

Designed digital assets and audited chapter websites for a nonprofit, improving accessibility and engagement across community outreach materials.

Graphic Designer

National Angels | May 2020 - Sep 2021

Designed digital assets and audited chapter websites for a nonprofit, improving accessibility and engagement across community outreach materials.

Enterprise & Internal UX

Studying workflows, decision-making, and cross-tool friction

Enterprise & Internal UX

Studying workflows, decision-making, and cross-tool friction

Enterprise & Internal UX

Studying workflows, decision-making, and cross-tool friction

Information Architecture

Testing structure, labeling, and content comprehension

Information Architecture

Testing structure, labeling, and content comprehension

Information Architecture

Testing structure, labeling, and content comprehension

Voice of the Customer

Translating user signals into strategic product opportunities

Voice of the Customer

Translating user signals into strategic product opportunities

Voice of the Customer

Translating user signals into strategic product opportunities

Systems & Service Design

Mapping touchpoints, aligning teams, and revealing gaps

Systems & Service Design

Mapping touchpoints, aligning teams, and revealing gaps

Systems & Service Design

Mapping touchpoints, aligning teams, and revealing gaps

Onboarding & Adoption

Uncovering drivers and friction to reduce churn.

Onboarding & Adoption

Uncovering drivers and friction to reduce churn.

Onboarding & Adoption

Uncovering drivers and friction to reduce churn.

Adoption Barriers

Revealing what prevents people from sticking with products

Adoption Barriers

Revealing what prevents people from sticking with products

Adoption Barriers

Revealing what prevents people from sticking with products

Bachelors in Interdisiciplinary Studies (Digital Anthropology)

University of Texas at Dallas (UTD) | Graduated: 2021

Specialized in user research, interaction design, user interface, digital and graphic design.

Bachelors in Interdisiciplinary Studies (Digital Anthropology)

University of Texas at Dallas (UTD) | Graduated: 2021

Specialized in user research, interaction design, user interface, digital and graphic design.

Bachelors in Interdisiciplinary Studies (Digital Anthropology)

University of Texas at Dallas (UTD) | Graduated: 2021

Specialized in user research, interaction design, user interface, digital and graphic design.

Certificate in User Experience Research

Curisoty Tank | Completed: Dec 2022

Gained a solid foundation in software development overall. Focused on building mobile applications.

Certificate in User Experience Research

Curisoty Tank | Completed: Dec 2022

Gained a solid foundation in software development overall. Focused on building mobile applications.

Certificate in User Experience Research

Curisoty Tank | Completed: Dec 2022

Gained a solid foundation in software development overall. Focused on building mobile applications.

Looking to start a project or you need consultation? Feel free to contact me.