MAPPING THE UNKNOWN

FAITH

ENO

I’m Faith Eno (also known as Fae) — a research strategist turning hidden patterns into insights that strengthen systems and guide better decisions.

SCROLL

MAPPING THE UNKNOWN

ENO

FAITH

I’m Faith Eno (also known as Fae) — a research strategist turning hidden patterns into insights that strengthen systems and guide better decisions.

SCROLL

About

About

About

I work at the intersection of systems, behavior, and design; translating complexity into clarity.

I’ve always been drawn to how people make sense of things—how we adapt, get stuck, or find workarounds when systems aren’t built with us in mind. That curiosity led me to study psychology, communication theory, and technology through an interdisciplinary lens at the University of Texas at Dallas.

I’ve worked across UX research, service design, and digital strategy—often stepping into messy or ambiguous spaces to uncover what’s working, what’s missing, and what could be better. I’m motivated by making things more understandable and usable—not just for efficiency, but for equity and clarity.

My work is driven by a simple question: how can we make systems work better for the people inside them?

Experience

Experience

Experience

UX Researcher

Semrush | Nov 2021 – Feb 2025

• Partnered with 7+ cross-functional teams at Semrush, a leading digital marketing SaaS platform for SEO, competitive research, and analytics. • Uncovered insights on onboarding, retention, and trust signals that improved adoption strategies, clarified user flows, and strengthened alignment across Product, Design, and Operations.

UX Researcher

Semrush | Nov 2021 – Feb 2025

• Partnered with 7+ cross-functional teams at Semrush, a leading digital marketing SaaS platform for SEO, competitive research, and analytics. • Uncovered insights on onboarding, retention, and trust signals that improved adoption strategies, clarified user flows, and strengthened alignment across Product, Design, and Operations.

UX Researcher

Semrush | Nov 2021 – Feb 2025

• Partnered with 7+ cross-functional teams at Semrush, a leading digital marketing SaaS platform for SEO, competitive research, and analytics. • Uncovered insights on onboarding, retention, and trust signals that improved adoption strategies, clarified user flows, and strengthened alignment across Product, Design, and Operations.

UX Researcher (Contract)

Ahimsa | Aug 2022 – Nov 2022

• Led foundational discovery research for Ahimsa, a mission-driven baby tableware brand specializing in sustainable stainless steel products. • Used a mixed-methods approach including screening surveys, remote interviews, and behavioral mapping to uncover how new and expecting mothers make decisions about baby products, registries, and timing. Insights informed growth-focused product planning and helped the team avoid costly misalignment.

UX Researcher (Contract)

Ahimsa | Aug 2022 – Nov 2022

• Led foundational discovery research for Ahimsa, a mission-driven baby tableware brand specializing in sustainable stainless steel products. • Used a mixed-methods approach including screening surveys, remote interviews, and behavioral mapping to uncover how new and expecting mothers make decisions about baby products, registries, and timing. Insights informed growth-focused product planning and helped the team avoid costly misalignment.

UX Researcher (Contract)

Ahimsa | Aug 2022 – Nov 2022

• Led foundational discovery research for Ahimsa, a mission-driven baby tableware brand specializing in sustainable stainless steel products. • Used a mixed-methods approach including screening surveys, remote interviews, and behavioral mapping to uncover how new and expecting mothers make decisions about baby products, registries, and timing. Insights informed growth-focused product planning and helped the team avoid costly misalignment.

UX Researcher (Contract)

Caper | Jun 2021 to Feb 2022

• Conducted field-based user research to support the launch and iteration of smart shopping cart technology in the suburban maket across major U.S. retailers. • Led intercept interviews and behavioral observations in-store to uncover usability issues, adoption barriers, and shopper decision patterns. Synthesized insights into rapid, actionable findings that informed product improvements and enhanced the shopper experience.

UX Researcher (Contract)

Caper | Jun 2021 to Feb 2022

• Conducted field-based user research to support the launch and iteration of smart shopping cart technology in the suburban maket across major U.S. retailers. • Led intercept interviews and behavioral observations in-store to uncover usability issues, adoption barriers, and shopper decision patterns. Synthesized insights into rapid, actionable findings that informed product improvements and enhanced the shopper experience.

UX Researcher (Contract)

Caper | Jun 2021 to Feb 2022

• Conducted field-based user research to support the launch and iteration of smart shopping cart technology in the suburban maket across major U.S. retailers. • Led intercept interviews and behavioral observations in-store to uncover usability issues, adoption barriers, and shopper decision patterns. Synthesized insights into rapid, actionable findings that informed product improvements and enhanced the shopper experience.

Skills

Skills

Skills

Research & Insight Strategy:
Surveys, moderated and unmoderated interviews, usability testing, journey mapping, heuristic audits, segmentation studies, Voice of the Customer analysis, and rapid iteration cycles.

Research & Insight Strategy:
Surveys, moderated and unmoderated interviews, usability testing, journey mapping, heuristic audits, segmentation studies, Voice of the Customer analysis, and rapid iteration cycles.

Research & Insight Strategy:
Surveys, moderated and unmoderated interviews, usability testing, journey mapping, heuristic audits, segmentation studies, Voice of the Customer analysis, and rapid iteration cycles.

Accessibility & Inclusive Design:
Accessibility audits, WCAG-informed reviews, language clarity testing, and screen reader evaluations to uncover usability barriers and inform inclusive design decisions.

Accessibility & Inclusive Design:
Accessibility audits, WCAG-informed reviews, language clarity testing, and screen reader evaluations to uncover usability barriers and inform inclusive design decisions.

Accessibility & Inclusive Design:
Accessibility audits, WCAG-informed reviews, language clarity testing, and screen reader evaluations to uncover usability barriers and inform inclusive design decisions.

Project Management & Collaboration:
Cross-functional facilitation, stakeholder alignment, collaborative workshops, and insight communication through annotated executive decks and decision-support storytelling.

Project Management & Collaboration:
Cross-functional facilitation, stakeholder alignment, collaborative workshops, and insight communication through annotated executive decks and decision-support storytelling.

Project Management & Collaboration:
Cross-functional facilitation, stakeholder alignment, collaborative workshops, and insight communication through annotated executive decks and decision-support storytelling.

Education

Education

Education

Certificate in User Centered Design Research

Curisoty Tank | Completed: Dec 2022

Certificate in User Centered Design Research

Curisoty Tank | Completed: Dec 2022

Certificate in User Centered Design Research

Curisoty Tank | Completed: Dec 2022

Bachelors in Interdisiciplinary Studies (Digital Anthropology)

University of Texas at Dallas (UTD) | Graduated: 2021

Bachelors in Interdisiciplinary Studies (Digital Anthropology)

University of Texas at Dallas (UTD) | Graduated: 2021

Bachelors in Interdisiciplinary Studies (Digital Anthropology)

University of Texas at Dallas (UTD) | Graduated: 2021