ABOUT

I work at the intersection of systems, behavior, and design; translating complexity into clarity.

I’ve always been drawn to how people make sense of things—how we adapt, get stuck, or find workarounds when systems aren’t built with us in mind. That curiosity led me to study psychology, communication theory, and technology through an interdisciplinary lens at the University of Texas at Dallas.

I’ve worked across UX research, service design, and digital strategy—often stepping into messy or ambiguous spaces to uncover what’s working, what’s missing, and what could be better. I’m motivated by making things more understandable and usable—not just for efficiency, but for equity and clarity. I’m motivated by making things more understandable and usable—not just for efficiency, but for equity and clarity.

My work is driven by a simple question: how can we make systems work better for the people who use them?

I’ve worked across UX research, service design, and digital strategy—often stepping into messy or ambiguous spaces to uncover what’s working, what’s missing, and what could be better. I’m motivated by making things more understandable and usable—not just for efficiency, but for equity and clarity. I’m motivated by making things more understandable and usable—not just for efficiency, but for equity and clarity.

Enterprise & Internal UX

Studying workflows, decision-making, and cross-tool friction

Enterprise & Internal UX

Studying workflows, decision-making, and cross-tool friction

Enterprise & Internal UX

Studying workflows, decision-making, and cross-tool friction

Information Architecture

Testing structure, labeling, and content comprehension

Information Architecture

Testing structure, labeling, and content comprehension

Information Architecture

Testing structure, labeling, and content comprehension

Voice of the Customer

Translating user signals into strategic product opportunities

Voice of the Customer

Translating user signals into strategic product opportunities

Voice of the Customer

Translating user signals into strategic product opportunities

Systems & Service Design

Mapping touchpoints, aligning teams, and revealing gaps

Systems & Service Design

Mapping touchpoints, aligning teams, and revealing gaps

Systems & Service Design

Mapping touchpoints, aligning teams, and revealing gaps

Onboarding & Adoption

Uncovering drivers and friction to reduce churn.

Onboarding & Adoption

Uncovering drivers and friction to reduce churn.

Onboarding & Adoption

Uncovering drivers and friction to reduce churn.

Adoption Barriers

Revealing what prevents people from sticking with products

Adoption Barriers

Revealing what prevents people from sticking with products

Adoption Barriers

Revealing what prevents people from sticking with products